Digital cameras have been with us now for about five years - 'infant' technology in the photographic timeline - and almost all the cameras so far have shared one country of origin: the United States of America.

The number of low-to-medium resolution digital cameras being released has now reached epidemic proportions. The race to produce a low-cost camera is hotting up. And where are these cameras from? America? Well, some still are. But what's noticeable about the new wave is that digital cameras are coming in thick and fast from the far east. This is a clear indication that digital imaging is now being targeted at the consumer - the potentially lucrative mass market - instead of merely for the niche market of professional and specialist applications. Now we are really going to see it take off.

This report first appeared as part of "Hot Shots" in "The Photographer" magazine March and April 1996.
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